Geert Hoogeveen is the Director of Xaxis in the Netherlands.
Geert joined GroupM in October 2010 to develop the strategy and business of GroupM’s Targ.ad product, now a key part of the Xaxis business.
Before taking his current role, Geert was International Business Development Manager at Microsoft/MSN and was responsible for the roll out of the Microsoft Media Network within Europe. He has also worked as Sales and Marketing Manager Digital for RTL, the Dutch market leader in TV and Radio
Geert has more than 12 years’ experience within the digital media environment and has contributed to several successful start-ups that still exist today.
Geert holds a bachelor’s degree in Business Administration in Hotel Management from Hotelschool The Hague, International University of Hospitality Management.